Analytics Engineer Pleno - CRM
Core
Transform CRM data into actionable insights and apply analytics/AI to optimize customer acquisition, retention, and relationship strategies.
Role type
Mid-level Analytics Engineer (CRM & Data)
Builds
Data solutions, automated customer segments, and data products for CRM and business teams
Domain
Financial services / Customer Intelligence / CRM
Deliverable
production ML models
Required skills
Advanced SQL, Python, Databricks, Data Engineering (ETL/ELT, pipelines), Data Modeling, GenAI/LLM integration, Data Governance
Preferred skills
CRM domain expertise, Customer Analytics, A/B testing, Lakehouse architecture (Delta Lake), MLflow, CI/CD
Responsibilities
Design and build data solutions for CRM including datasets, tables, rules, and pipelines; Develop automated customer segmentation and intelligence at scale; Evolve CRM data architecture for performance, quality, and observability; Build and deploy data products for reliable consumption; Apply GenAI concepts to develop automations and agents; Create data democratization mechanisms; Translate business problems into technical requirements and measurable hypotheses; Develop proof of value and measurement mechanisms; Ensure best practices in documentation, versioning, testing, and monitoring.
Seniority
Mid-level, hands-on IC