CRM & Marketing Automation Manager H/F
Core
Define global CRM, marketing automation, and customer engagement strategy to shift from campaign-based activation to a continuous, data-driven engagement model for SOMFY's smart home products.
Role type
Senior strategic CRM & Marketing Automation Manager
Builds
Global customer engagement programs, automated customer journeys, and data-driven activation plans
Domain
Smart home / IoT industry + Marketing Technology
Required skills
Strategic visioning, roadmap planning, audience segmentation, customer journey orchestration, CRM platform expertise, data-driven decision making, stakeholder influence, change management
Preferred skills
International matrix organization experience, multi-market leadership, advanced analytics, cross-functional collaboration
Technologies
Salesforce Marketing Cloud, CRM platforms, Marketing Automation tools
Responsibilities
Define international CRM and engagement strategy aligned with business goals; Establish global governance frameworks and operational principles; Orchestrate automated customer journeys across the lifecycle; Drive transformation of CRM practices and demonstrate business impact through KPIs
Seniority
Senior, strategic leadership & team coordination