Regional Account Manager (Fitness)
Core
Manages sales funnel and drives growth for Red Bull in independent and chain fitness/gym accounts through key account partnerships and franchise groups.
Role type
Regional Account Manager (Fitness)
Builds
Distribution and execution programs for Red Bull in fitness venues
Domain
Consumer Goods / Fitness Industry
Required skills
Sales funnel management, relationship building with distributors, contract negotiation, go-to-market strategy development, account auditing, business review analysis, budget planning, volume forecasting, stakeholder alignment, data analysis, presentation skills
Preferred skills
Experience selling to fitness operators, creativity, solution-oriented thinking, entrepreneurial mindset
Technologies
Microsoft Excel, PowerPoint, Customer Profitability Management (CPM) system
Responsibilities
Manage sales funnel for current and targeted regional fitness key account partners; Build relationships and incentive programs with regional fitness distributors; Create account programming such as promotions, staff programs, and tradeshow support; Negotiate key account contracts to drive execution and programming; Develop go-to-market strategies to launch distribution with fitness key account partners; Conduct regular account audits to ensure agreed upon account standards are met; Conduct regular business reviews to drive accountability with partners; Establish and manage volume and spend budget by account via CPM system; Plan all volume forecasts via CPM, tracking monthly by account chain.
Seniority
Mid-Senior, hands-on IC