欧洲&英国营销大促及商业化Leader-TikTok Shop
Core
Lead marketing and commercialization strategies for TikTok Shop in the UK and EU markets, driving major sales events and brand days to achieve transaction and efficiency targets.
Role type
Senior Marketing & Commercialization Leader
Builds
TikTok Shop sales events, brand days, and ad-driven GMV growth in Europe
Domain
E-commerce, Cross-border trade, Digital advertising
Required skills
Strategic planning, Budget allocation, Data analysis, Team leadership, Cross-functional collaboration, Market insight
Preferred skills
Experience with S/A-level sales events, Knowledge of UK/EU local markets, Team management experience
Technologies
Data analysis tools, TikTok ad ecosystem
Responsibilities
Integrate marketing strategies and oversee full-link implementation of major sales events; Design and optimize ad spending policies to boost merchant ad consumption and efficiency; Lead cross-functional projects to drive business growth and profit targets.