外汇用户增长运营专家
Core
Drive scalable growth for SMEs, creators, and C-end users by marketing foreign exchange products and services to increase transaction volume, penetration, and revenue.
Role type
Growth Operations Specialist (Foreign Exchange)
Builds
Foreign exchange products and services for merchants, creators, and individual users
Domain
Fintech / Global Payments / Cross-border Trade
Deliverable
product features
Required skills
User acquisition and conversion, GTM strategy execution, Data analysis and A/B testing, KOL and channel partner marketing, Customer solution design, Cross-functional collaboration
Preferred skills
Experience in SME growth, Financial technology background, Wallet or cross-border customer experience
Technologies
Data analysis tools, A/B testing frameworks
Responsibilities
Design and execute end-to-end GTM for new FX products; Conduct customer research to translate product capabilities into value propositions; Lead online and offline marketing campaigns including KOL collaborations; Analyze user behavior data to optimize product penetration and LTV; Collaborate with product and R&D teams to implement FX solutions.