Demand Generation Marketing Manager
Core
Design and execute full-funnel multi-channel marketing programs to generate free trials and convert them into customers for CallRail's Agency vertical.
Role type
Demand Generation Marketing Manager
Builds
Inbound free trials and new customer acquisitions for the Agency vertical
Domain
B2B SaaS / Marketing Agencies
Required skills
B2B SaaS demand generation, multi-channel campaign execution, funnel management, lead generation and nurturing, marketing automation, CRM management, data visualization, strategic planning, budget management
Preferred skills
Experience with self-serve or Product-Led Growth (PLG) models, third-party agency management, AI platform integration
Technologies
Marketo, Salesforce, Looker Studio
Responsibilities
Design and execute full-funnel multi-channel marketing programs; Manage and report on marketing and sales funnel metrics; Build and manage demand generation calendars; Partner with Content, SEO, and PR teams; Represent demand generation plans to stakeholders; Identify and test new channels for target audiences
Seniority
Mid-level, hands-on IC
