Senior Marketing Manager - Consumer
Core
Lead the merchant-to-consumer acquisition engine to convert SumUp's merchant network and their customers into personal banking users across six European markets.
Role type
Senior B2C growth marketing manager
Builds
Consumer acquisition campaigns and conversion funnels via merchant touchpoints
Domain
Fintech / Consumer Banking
Deliverable
product features
Required skills
B2C growth marketing, multi-market campaign execution, localization, CRM marketing, in-product marketing, data-driven attribution, cross-functional influence
Preferred skills
Fintech or payments experience, marketplace experience, owned-channel expertise
Responsibilities
Plan and execute merchant-to-consumer acquisition campaigns across six markets; Embed consumer sign-up moments into merchant touchpoints; Drive cross-sell from SumUp Local to the consumer banking app; Coordinate with Hardware and CRM teams to ship acquisition placements; Build and maintain reporting on acquisition performance and cost-per-customer
