Demand Generation Manager - 11910
Core
Drive high-quality lead generation and pipeline velocity for B2B enterprise software sales in North America using multi-channel demand generation strategies.
Role type
Demand Generation Manager
Builds
Qualified sales pipeline for new logo acquisition
Domain
B2B Enterprise Software / Procurement & Supply Chain
Required skills
B2B enterprise software growth marketing, multi-channel demand generation, funnel metrics, MarTech stack management, lead nurturing, cross-functional partnership
Preferred skills
Procurement or Supply Chain persona marketing, BI tools, Sales Engagement platforms
Technologies
Salesforce.com, Marketo, Tableau, Outreach, ZoomInfo, LinkedIn Sales Navigator
Responsibilities
Drive lead generation across email, webinars, content syndication, and 3rd-party programs; Execute test-measure-learn optimization cycles; Partner with Sales Development and Marketing Operations to convert leads to pipeline; Implement lead nurturing programs to guide prospects through the sales funnel; Utilize data analytics to track KPIs and report to stakeholders; Collaborate with Product Marketing, Content, and Customer Marketing teams.
Seniority
Mid-Senior, hands-on IC
