Gerente de Produto
Core
Lead the strategy, positioning, and execution of the brand plan for virology/HIV therapies to drive sustainable business growth and improve patient outcomes.
Role type
Senior Product Marketing Manager (Pharmaceutical)
Builds
Pharmaceutical brand strategies, promotional and educational programs, and product launch initiatives for HIV/virology therapies.
Domain
Healthcare / Pharmaceutical / Virology
Deliverable
product features
Required skills
Pharmaceutical marketing, brand management, strategic planning, market analysis, stakeholder management, project leadership, budget management, regulatory compliance knowledge.
Preferred skills
MBA, product launch experience, specialized therapeutic area experience, omnichannel marketing, digital transformation.
Technologies
Market research tools, CRM systems, digital marketing platforms.
Responsibilities
Develop and execute annual brand marketing strategy; lead market and competitor analysis; define and track brand performance KPIs; manage marketing budget; collaborate with Sales, Medical Affairs, and Compliance; represent the company at scientific congresses.
Seniority
Senior, hands-on IC