Director of Sales Enablement
Core
Define, execute, and optimize sales enablement strategy, programs, and tools to equip sales teams with knowledge and resources for revenue goals.
Role type
Director of Sales Enablement
Builds
Sales content, training programs, and CRM-driven enablement initiatives
Domain
Industrial gases and specialty products sales
Required skills
Sales enablement strategy, cross-functional collaboration, Sales Content Management System (CMS) management, Salesforce.com expertise, data analysis, project management
Preferred skills
Micro-learning content creation, customer retention strategy, new business acquisition strategies
Technologies
Salesforce.com, Sales Enablement Platforms
Responsibilities
Collaborate with Marketing to align sales content and messaging; manage the central Sales Enablement portal; design and deploy training programs; optimize the sales technology stack and CRM prompts; analyze sales data to refine enablement initiatives; develop strategies to increase new business and reduce churn.
Seniority
Director, strategic leadership & cross-functional influence