Senior Director Global Entertainment & Influencer Marketing
Core
Lead PUMA's global entertainment, influencer, and creator marketing strategy to build a world-class ecosystem of celebrities, artists, musicians, athletes, and cultural tastemakers that increase brand relevance, desirability, and commercial impact.
Role type
Senior Director, Global Entertainment & Influencer Marketing
Builds
A structured, global entertainment and creator marketing model supporting brand heat, product demand, social engagement, and commercial conversion.
Domain
Sportswear, fashion, music, entertainment, and youth culture
Required skills
Global entertainment and influencer strategy, talent architecture and relationship management, operating model design for creator marketing, cross-functional campaign integration, VIP seeding strategy, creator commerce and platform innovation, measurement framework development, team leadership (10-20 people), agency management, budget planning and forecasting.
Preferred skills
Experience in global consumer brands (sportswear, fashion, luxury), strong network in Los Angeles entertainment and cultural ecosystems, commercial understanding of influence-to-conversion, cultural intelligence.
Technologies
TikTok, Instagram, YouTube, Twitch, Snap, Discord
Responsibilities
Define and lead global entertainment and influencer strategy; build and manage a global talent network; design and implement a global operating model for influencer marketing; partner with Brand, PR, and Product teams to embed talent in campaigns; establish LA as a global cultural intelligence hub; lead VIP and product seeding strategy; develop creator-led demand models; build a global measurement framework; lead and develop a team of 10–20 people.
Seniority
Senior Director, strategic leadership and team management