Loyalty Communications Senior Strategist
Core
Manage end-to-end execution of targeted loyalty communications campaigns, including Retail Media Network and Age-Restricted initiatives, to drive behavioral changes and business outcomes for Circle K customers.
Role type
Senior IC Loyalty Communications Strategist & Project Manager
Builds
Targeted marketing campaigns, communication collateral, and measurement plans for loyalty programs
Domain
Convenience retail and fuel retail
Required skills
Campaign strategy, project management, stakeholder collaboration, change management, copyediting, A/B testing, data insight translation
Preferred skills
Marketing communications, email/SMS/web marketing, cross-functional relationship building
Technologies
Retail Media Network, loyalty campaign calendars, analytics dashboards
Responsibilities
Lead ideation and manage full lifecycle of Retail Media Network and Age-Restricted campaigns; synthesize business requests and create creative briefs; oversee development of communications collateral; maintain loyalty campaign calendar; leverage A/B testing to optimize regional campaigns; translate analytics into actionable recommendations
Seniority
Mid-level, hands-on IC