Acquisition Marketing Specialist (Retail Deposits)
Core
Design, activate, and optimize end-to-end multi-channel marketing campaigns to drive customer adoption and growth in checking, savings, CDs, and money market products.
Role type
Acquisition Marketing Specialist (Retail Deposits)
Builds
Multi-channel customer acquisition campaigns for consumer deposit products
Domain
Banking / Retail Deposits
Deliverable
product features
Required skills
Marketing campaign strategy, multi-channel execution (email, paid media, direct mail, branch), data analysis, cross-functional collaboration, creative ideation, regulatory compliance
Preferred skills
Bachelor's degree in marketing, business, or finance, 2+ years of marketing experience
Technologies
Email platforms, paid media channels, direct mail systems, branch management tools
Responsibilities
Lead execution of marketing campaigns across multiple channels, coordinate campaign planning and activation, analyze campaign performance data to improve ROI, partner with business and product teams on strategy, ensure adherence to risk and regulatory standards
Seniority
Individual Contributor, mid-level
