Marketing Manager - Baby
Core
Driving global Baby vertical initiatives, executing local marketing strategies, and managing product launches, influencer campaigns, PR, and retail partnerships for ZURU's toy brands.
Role type
Marketing Manager (FMCG/Toys)
Builds
Global marketing campaigns, product launches, influencer seeding, retail activations, and brand awareness for toy products.
Domain
Consumer Goods / Toys
Deliverable
product features
Required skills
Brand marketing, 360 marketing, Retail marketing, Influencer marketing, Digital campaign management, PR and event management, Retail media activation, Budget management, Post-campaign reporting
Preferred skills
Experience in fast-paced agency environment, Strategic thinking, Multitasking under pressure
Technologies
Digital marketing platforms, Retail media networks, Influencer management tools
Responsibilities
Execute global paid campaigns and localise content, Lead new product launches across marketing channels, Oversee digital marketing performance, Manage PR and event initiatives, Serve as primary contact for key retail partners, Manage and track marketing budgets, Lead post-campaign reporting and insights
Seniority
Mid-level, hands-on IC