Channel BI Data Analyst (f/m/d)
Core
Central insights hub for global partner marketing, building dashboards, connecting data across systems, and uncovering insights to improve partner performance and go-to-market strategy.
Role type
Senior Business Intelligence Data Analyst (Marketing)
Builds
Dashboards, Partner Marketing Data Hub, predictive insights, and automated trend/anomaly detection
Domain
B2B Marketing / Partner Channel Management
Deliverable
dashboards & analysis
Required skills
Power BI (star schema, DAX, Power Query), SQL, data visualization storytelling, data integration, hypothesis-driven analysis, stakeholder engagement
Preferred skills
Predictive analytics/ML (Python, R), CRM/campaign platform experience, generative AI tools, Mendix
Technologies
Power BI, SQL, Highspot, CRM, Siemens GPT, Mendix
Responsibilities
Build and enhance dashboards tracking KPIs (campaign adoption, engagement, conversion, pipeline); Translate data into actionable recommendations for campaign development and partner follow-up; Identify high-performing industries/segments and surface gaps in campaigns; Connect data streams across systems (marketing hubs, CRM, campaign tools) to enable better insights; Introduce predictive insights and automated detection (trends, anomalies); Engage with stakeholders to understand data workflows and improve data quality.
Seniority
Senior, hands-on IC