Local Area Marketing Manager (New Restaurants)
Core
Lead end-to-end marketing strategy and execution for 30-40 new restaurant openings annually, including community engagement, crew activation, and logistics.
Role type
Local Area Marketing Manager (New Restaurant Openings)
Builds
New restaurant openings, community activations, and brand presence in local markets
Domain
Quick Service Restaurant (QSR) / Hospitality
Deliverable
product features
Required skills
Local area marketing, event management, community relationship building, project management, experiential marketing, talent recruitment, logistics coordination
Preferred skills
QSR/retail/hospitality background, digital/social media marketing, national activation leadership
Technologies
Local media platforms, print production tools, event management software
Responsibilities
Develop 120-day marketing plans for new openings, build relationships with local communities and businesses, execute crew engagement and fan activation programs, coordinate marketing logistics (print, signage, media), report on opening activities, lead national GYG activations and sponsorships, manage 2 Marketing Coordinators
Seniority
Mid-Senior, hands-on IC with people management
