Channel Developer On-Premise
Core
Drive commercial performance for a large portfolio of spirit brands across a territory by identifying growth opportunities and translating market intelligence into actionable business solutions.
Role type
Territory-based channel developer (on-premise)
Builds
Brand presence, share, and velocity in on-premise accounts
Domain
Beverages (spirits) / On-premise distribution
Deliverable
product features
Required skills
Commercial strategy, consumer trend analysis, agency management, budget management, liquor law knowledge, persuasive selling, negotiation, physical logistics (lifting/moving), bilingual communication (English/Spanish)
Preferred skills
Distributor or broker experience, bar/restaurant/hotel operator experience, network of industry professionals, knowledge of spirits history/cocktail culture
Technologies
Agency-appointed performance platforms
Responsibilities
Maintain legal and marketing code guidelines, drive brand presence and velocity in accounts, plan and track brand engagement using performance data, manage agency initiatives and budgets, serve as liaison between portfolio, distributor, and customers, perform physical tasks including lifting and moving materials
Seniority
Mid-level, hands-on field role
