GTM Strategy Manager, Visa Direct - Commercial Banks
Core
Shape and execute go-to-market strategies for Visa Direct's commercial bank segment, driving client adoption and revenue growth through data-driven insights and sales enablement.
Role type
Senior GTM Strategy Manager (Commercial Banking)
Builds
Go-to-market strategies, sales enablement assets, and client narratives for Visa Direct money movement products.
Domain
Payments / Financial Services / Commercial Banking
Deliverable
product features
Required skills
Go-to-market strategy, market research, competitive analysis, sales enablement, executive storytelling, data analysis, stakeholder management
Preferred skills
Payments/fintech experience, commercial banking relationships, SQL/Tableau/Power BI, opportunity sizing, cross-functional leadership
Technologies
SQL, Tableau, Power BI, Excel, PowerPoint
Responsibilities
Lead commercial bank segment GTM strategy and execution; translate use cases into product stories and sales materials; conduct market research and competitive analysis; drive sales enablement for high-priority clients; develop thought leadership and segment-specific messaging; monitor and report on client engagement effectiveness.
Seniority
Senior, hands-on IC
